The Internet and social media are tools that possess the ability to make communicating with celebrities, politicians and all types of important figures an actual possibility. This content analysis explores the use of then- presidential candidate Donald Trump’s use of Twitter to communicate with his followers. A random sample of tweets was selected following the time period after the Republican National Convention to a week after the general election. The study relies on Kent and Taylor’s (2001) principle strategies of how to create effective relationship building through dialogue. There is very little research available concerning political candidates and dialogic theory on social media. However, what is found in this study remains consistent with that of similar studies on dialogic theory and celebrities and organizations’ use of social media. Social media as a tool for building effective relationships through the use of dialogic principles is severely under-utilized. Despite the lack of dialogic principles, Trump’s followers remained highly engaged into his tweeting habits, especially with tweets that attacked an individual or the media. The findings prove that these types of tweets were published most often thus lending credence to assert that the aggressive rhetoric was popular amongst his followers.
|Advisor:||Kinney, Lance T.|
|Commitee:||Hoewe, Jennifer, Lamme, Meg|
|School:||The University of Alabama|
|Department:||Advertising Public Relations|
|School Location:||United States -- Alabama|
|Source:||MAI 57/01M(E), Masters Abstracts International|
|Subjects:||Communication, Political science|
|Keywords:||Dialogic theory, Politics, Presidential campaign, Social media, Trump, Donald, Twitter|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be