Dissertation/Thesis Abstract

The Role of Privacy, Brand Labeling, and Cost on Condom Procurement: Using the Theory of Planned Behavior to Assess a University Policy
by Rivera, Cristian, M.S., University of Louisiana at Lafayette, 2017, 86; 10269049
Abstract (Summary)

Studies show many college students are sexually active and do not use condoms consistently (American College Health Association, 2014); however, interventions aimed at increasing condom procurement and reported condom use have been successful (Wells & Alano, 2013; Olenick, 1999). This study compared students’ attitudes and behavioral intentions toward obtaining condoms on campus according to the University’s current condom administration policy to a group of hypothetical alternative policies. We were interested in determining if an alternative policy that provides condoms to students in unattended machines inside or outside of restrooms, as opposed to the student health center, would increase students’ intentions to obtain condoms on campus.

In accordance with the theory of planned behavior (TPB), students’ attitudes (ATB), perceived social norms (SN), perceived behavioral control (PBC), and behavioral intentions (BI) to obtain condoms were measured, after reading a description of the current policy and again after reading one of eight alternative policies, which varied on location (inside, outside of restrooms), cost (free, two condoms for $0.25), and brand (Trojan, generic). The four components of TPB were compared between the current and alternative policies and amongst the eight alternative policies.

Results suggest that there may be minor differences in preference when comparing certain alternative policies to the current, especially alternative policies that provide condoms outside of restrooms; however, students overall showed significantly greater intentions to use any alternative policy over the current policy offered at student health services. This was without regard to gender, proximity to campus, relationship status, and sexual activity within the past year, which suggests that providing condoms to students in unattended machines could increase condom procurement amongst students. Limitations and future directions for this study are discussed.

Indexing (document details)
Advisor: Brown, Amy L.
Commitee: Breaux, Brooke O., Yang, Yang
School: University of Louisiana at Lafayette
Department: Psychology
School Location: United States -- Louisiana
Source: MAI 56/06M(E), Masters Abstracts International
Subjects: Social psychology, Health sciences, Psychology
Keywords: College students, Condom procurement, Condom use, Health policy, Safe sex, Sti prevention
Publication Number: 10269049
ISBN: 9780355114430
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