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Dissertation/Thesis Abstract

The Implications of Heavy and Non-use of Social Media: An Auto-Ethnographic Approach
by Whiteside, Adam, M.A., Southern Illinois University at Edwardsville, 2017, 87; 10274331
Abstract (Summary)

This study uses an auto-ethnography and 10 in-depth interviews (five non-user of social media and five heavy users) to provide a detailed look into the various possible implication social media has on people lives. Through my experiences own experiences leaving and using social media (for one month each) I have found that social could benefit family and romantic relationships while also potentially inciting romantic jealousy. Social media could also negatively impact self-esteem as increased passive use could lead to social comparison. Uses and gratifications, the hyperpersonal model, self-discrepancy theory, and cultivation theory provided various explanations for the implications of false self-presentation strategies on social media, online social comparison, how satisfied both heavy users and non-users are with their usage, and the overall difference in attitudes and opinions that heavy and non-users have in regards to social media.

Indexing (document details)
Advisor: Degroot-Brown, Josie
Commitee: Alexander, Alicia, Wrobbel, Eric
School: Southern Illinois University at Edwardsville
Department: Speech Communications
School Location: United States -- Illinois
Source: MAI 56/05M(E), Masters Abstracts International
Subjects: Communication
Publication Number: 10274331
ISBN: 978-0-355-05610-5
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