Many news organizations are trying to maximize their online audience in an attempt to bring greater exposure to their work and attract advertising. Grounded in Resource Dependency Theory and System of Professions theory, this comparative case study of two divergent news organizations sought to identify how degree of pursuit of audience metrics affects the nature of an organization’s journalism. The study showed that differences in degree of pursuit led to differences in the nature of news content and in the nature of determinations of newsworthiness. A greater emphasis on metrics led one organization toward a lower percentage of civic issue stories, less story depth, a better understanding of online traffic creation, greater use of text and ideas from public relations professionals, and less use of traditional journalistic abstract knowledge to determine newsworthiness. Crucially, however, in the newsroom of greater metric use, a commitment to the traditional journalistic norm of civic duty served to reduce the differences between the organizations. The implications for journalism are discussed.
|Commitee:||Bunker, Matt, Vargo, Chris J.|
|School:||The University of Alabama|
|School Location:||United States -- Alabama|
|Source:||MAI 56/05M(E), Masters Abstracts International|
|Subjects:||Journalism, Mass communications|
|Keywords:||Journalism, Quantification, Web analytics, Web metrics|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be