Dissertation/Thesis Abstract

The Media and Marijuana Legalization: What Role do the Media Play in the California Marijuana Legalization Initiative?
by Cunningham, Paige N., M.S., California State University, Long Beach, 2017, 164; 10263467
Abstract (Summary)

Currently, 27 states have medicalized marijuana, and eight states plus the District of Columbia have legalized marijuana for recreational use. The media have played a central role in these campaigns by having a robust effect on perceptions of marijuana policy. The media have also been used throughout history to influence individual behavior, particularly surrounding marijuana and other drug use.

To analyze the media’s effects on voting on marijuana initiatives and shifts in perceptions of marijuana policy, risk, harm, and use, this study anonymously surveyed 664 undergraduates. The students were selected using multistage cluster sampling of all departments and courses at a diverse, large university. Findings indicate that the media do not have a significant impact on beliefs and behaviors when peers and social bonds are control variables. Implications include utilizing the media to target peers and parents, an interdisciplinary approach, and utilizing social media for drug reform and prevention efforts.

Indexing (document details)
Advisor: Perrone, Dina
Commitee: Malm, Aili, Vickovic, Samuel
School: California State University, Long Beach
Department: Criminology, Criminal Justice and Emergency Management
School Location: United States -- California
Source: MAI 56/04M(E), Masters Abstracts International
Subjects: Criminology, Mass communications
Keywords: Marijuana, Media, Peers, Perceptions, Social bonds
Publication Number: 10263467
ISBN: 978-1-369-75191-8
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