Dissertation/Thesis Abstract

MyMark: A Mobile App Business Plan Proposal
by Enriquez, Andres, M.S., California State University, Long Beach, 2017, 57; 10262420
Abstract (Summary)

This business plan proposes a mobile app, MyMark, that will form in partnership with grocery stores nationwide to promote healthy behaviors in the form of nutritional consumption. The app will take on its initial pilot testing at a Ralphs grocery store located in San Diego, California. It will cater to grocery store shoppers by synthesizing custom grocery lists based on the app user’s personally input health information. The app is intended to serve as a convenient replacement to shopping in the moment and aimlessly walking up and down the grocery store aisles. It is also a conventional solution to bringing a nutritious grocery list to the store. This business proposal delivers the market analysis, feasibility analysis, legal and regulatory considerations, and financial overview that will allow MyMark to successfully pilot and nationally expand.

Indexing (document details)
Advisor: Gerard, Nathan
Commitee: Shimoga, Sandhya, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 56/04M(E), Masters Abstracts International
Subjects: Health care management
Keywords: Grocery stores, Mobile app, Mymark
Publication Number: 10262420
ISBN: 978-1-369-73398-3
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