This business plan proposes a mobile app, MyMark, that will form in partnership with grocery stores nationwide to promote healthy behaviors in the form of nutritional consumption. The app will take on its initial pilot testing at a Ralphs grocery store located in San Diego, California. It will cater to grocery store shoppers by synthesizing custom grocery lists based on the app user’s personally input health information. The app is intended to serve as a convenient replacement to shopping in the moment and aimlessly walking up and down the grocery store aisles. It is also a conventional solution to bringing a nutritious grocery list to the store. This business proposal delivers the market analysis, feasibility analysis, legal and regulatory considerations, and financial overview that will allow MyMark to successfully pilot and nationally expand.
|Commitee:||Shimoga, Sandhya, Sinay, Tony|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 56/04M(E), Masters Abstracts International|
|Subjects:||Health care management|
|Keywords:||Grocery stores, Mobile app, Mymark|
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