Nobody Left Behind, Inc. is a non-profit entity with the purpose of providing important and life-saving transportation services to low-income individuals, with cancer, for medical related needs. As a non-profit company, Nobody Left Behind will work vigorously to serve an underserved and often neglected population. The importance of helping our fellow friends, neighbors, and fellow citizens has not gone unnoticed and Nobody Left Behind will have specific goals and obtainable measures to be up and running quickly in order to make a difference and save lives. Chapter 1 will provide the marketing plan and marketing analysis of the company, consisting of: business description; company analysis; market potential, definition, and demand; competitor and customer analysis; and will conclude with the marketing objectives, goals, and strategy. Chapter 2 will discuss a feasibility and SWOT analysis which will include: pricing and distribution management; communication management and control; and a discussion of the company’s strengths, weaknesses, opportunities, and threats. Chapter 3 will provide information regarding legal and regulatory standards that entail: patient focus; human resources and employee laws; organizational incorporation and legal framework; and miscellaneous laws and regulations. The business plan for Nobody Left Behind, Inc. will conclude with financial assumptions in Chapter 4 which includes: start-up costs; annual expenses; monthly expenses; and assumptions for revenue. The Appendix will provide charts and graphs showing financial results and assumptions.
|Commitee:||Freshman, Brenda, Sinay, Tony|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 56/04M(E), Masters Abstracts International|
|Subjects:||Health care management|
|Keywords:||Nobody left behind, Non-profit, Transportation services to low-income individuals|
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