Many faith-based liberal arts institutions are tuition-dependent and are forced to compete with both public institutions as well as private for-profit colleges and universities to maintain student enrollment levels. Some faith-based institutions have adopted strategic enrollment management policies and procedures that emulate the best practices used by aggressive for-profit colleges. In many institutions, the point person for this marketing and recruiting strategy is the enrollment manager/admission director. The roles and titles vary across institutions, but using the descriptions of Presswood (2011) and Higher Education Publications (2016), the job functions are interchangeable. This study will therefor refer to the enrollment manager/admission director throughout.
The Council of Christian Colleges and Universities (CCCU) is a coalition of 118 faith-based institutions founded in 1976 “to advance the cause of Christ-centered higher education…” (Council for Christian Colleges and Universities, 2013). Between 1990 and 2004, CCCU institutions enjoyed growth rates that were considerably higher than those experienced by public institutions and other independent colleges.
This study asked four research questions. First, is there a relationship between the reported level of shared governance in decision making by CCCU enrollment managers/admission directors and the organizational commitment they claim to their institutions? Second, are the respondent characteristics of age, gender, and tenure related to the organizational commitment of CCCU enrollment managers/admission directors? Third, is the faith-based mission of the institution related to the degree of organizational commitment claimed by CCCU enrollment managers/admission directors? Forth, is institution size (student enrollment) related to the degree of organizational commitment claimed by CCCU enrollment managers/admission directors?
Enrollment managers/admission directors from all 118 CCCU institutions were invited to participate in this study. Surveys were collected via SurveyMonkey and data analysis was compiled using SPSS 23.0 software. Results indicated that CCCU enrollment managers/admission directors report high levels of organizational commitment and positive levels of shared governance in decision making. Respondents also reported that their commitment to their respective organizations was related to the historic faith-based mission of their institutions. Statistical analysis found no correlation between reported levels of organizational commitment and shared governance, demographic characteristics, institution size, or the historic faith-based mission of the university.
|Advisor:||Beineke, John A.|
|Commitee:||Bounds, Steve M., Hunt, Shane|
|School:||Arkansas State University|
|School Location:||United States -- Arkansas|
|Source:||DAI-A 78/09(E), Dissertation Abstracts International|
|Subjects:||Educational leadership, School administration, Organizational behavior|
|Keywords:||Admission, CCCU, Enrollment management, Enrollment theory, Organizational commitment, Shared governance|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be