Dissertation/Thesis Abstract

Neocare equipment, L.LC.
by Johnson, Brittany, M.S., California State University, Long Beach, 2017, 63; 10260423
Abstract (Summary)

Neonatal mortality is prevalent in the first four weeks of life. Competencies and knowledge of physicians and nurses in neonatal care unit’s equipment play a significant responsibility in minimizing preterm births. NeoCare Equipment provides the training and equipment necessary in neonatal services to improve the care available to critically ill newborns and infants. In an effort to alleviate preterm births, specialized equipment is available to mitigate the difficulties newborns and infants encounter. NeoCare Equipment examines the market potential of a neonatal consultation services and equipment startup company in Orange County, CA. Chapter 1 explores the market analysis, providing detailed information on the company, market definition, competitor, customer, marketing objective and strategy. Chapter 2 deals with feasibility, distribution, communication management, including SWOT analysis to sell our services. Chapter 3 discusses the legal issues, regulations, and proposed policies to abide by the federal and state guidelines. Lastly, Chapter 4 addresses financial analysis, providing a detailed pricing structure, expenditures, and revenues necessary for a business to strive for market profitability.

In conclusion, NeoCare Equipment has demonstrated the potential for success in the market.

Key words: NeoCare Equipment, business plan, neonatal service, and neonatal care.

Indexing (document details)
Advisor: Reynolds, Grace
Commitee: Nourazari, Sara, Sinay, Tony
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 56/03M(E), Masters Abstracts International
Subjects: Health education, Health care management
Publication Number: 10260423
ISBN: 978-1-369-68529-9
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