Describing tourism has its challenges since tourism and related industry sectors seemingly operate in a decentralized manner. The industry of tourism has continued to accelerate globally in the 21st century. Growth patterns consistently seen in the consumer consumption of both business and leisure travel provide ongoing sustainability to this sector. Exploration of centralization of a global tourism system was reviewed by RQ1: What are the shared industry priorities for a sector-led development of a global tourism communication system? This qualitative descriptive multiple case study explored and described shared priorities for an industry-led development of a global system of centralized communication for tourism, incorporating leadership concepts through the University of Phoenix’s Scholar, Practitioner, and Leader (S-P-L) model. Descriptive approaches for social science through case study examined multiple aspects of tourism: Accommodation; Attractions and Recreation; Food and Beverages; Meetings and Events; and Travel Trade. NVivo 11 was used for data analysis. Several themes emerged: tourism by brands was defined by the people in this service sector; the educational programs and the tourism industry knowledge networks were interrelated; and the need for developing regionalized tourism, unifying the various tourism sectors, would create better communication for global tourism collaboration. These findings indicated that, for the tourism industry to attract and retain highly skilled employees, a more collaborative approach to tourism management is needed. Recommendations were to form a cooperative network to collectively align the sectors. Combining the resources for better communication would encapsulate stewardship and governance of the system as a whole.
|Commitee:||Graham, George J., Osborne, Charles|
|School:||University of Phoenix|
|Department:||School of Advanced Studies|
|School Location:||United States -- Arizona|
|Source:||DAI-A 78/07(E), Dissertation Abstracts International|
|Keywords:||Global tourism ambassadors, Regional tourism, Tourism, Tourism management, Tourism networks, Tourism systems|
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