Electric vehicles are crucial for America’s energy future and their mass adoption could be one path towards a more secure, clean energy future. When researching further into the topic, the idea of consumer acceptance of the EV may be the most important factor for EV success in America. It is easy to understand the first-hand advantages of the electric car, with their high-efficiency, zero localized emissions and petroleum free operations, however, even though these vehicles make a lot of sense on paper, it is still a mystery to why American consumers do not accept them into the automobile culture. With EVs now about to be re-introduced into the American marketplace, a consumer perception analysis could be very telling about future acceptance of the vehicles. The study attempts to measure how consumer perceptions and expectations influence the vehicle a consumer will ultimately purchase, then attempt to gauge EV acceptance through a blend of consumer perceptions, current in-market trends and social norm theory. To obtain accurate consumer perceptions of EV technology, a nationwide consumer survey was conducted along with several dealer interviews and vehicle test-drives. Once all of the surveys and responses were collected, a framework to measure consumer market perceptions was developed and analyzed allowing recommendations to aid EV acceptance in the American market to be made.
|School:||The American University of Paris (France)|
|Department:||International Affairs and Public Policy|
|Source:||MAI 56/02M(E), Masters Abstracts International|
|Subjects:||Public policy, Transportation, Energy|
|Keywords:||Consumer perceptions, Electric vehicles, In-market trends, Social norm theory|
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