Dissertation/Thesis Abstract

New Media Models for the 21st Century
by Murray, Susan, M.A., The American University of Paris (France), 2010, 73; 10305722
Abstract (Summary)

This thesis is an analysis of the current use of new media models being used to rebuild marginalized communities in the fields of education, medicine and journalism. New media is the latest advertising strategy implemented by organizations determined to secure funding and audiences by using the latest technology and interactive software. Today, this social movement crosses all disciplines but this paper uses three successful examples of new media models. The models examined are Viola Vaughn’s school in Senegal, 10,000 Girls, a program for economically deprived youth in Senegal that has expanded and is today self-sustainable. Dr. Paul Farmer’s Physicians in Health, PIH, has become one of the world’s largest universal health care plans offering preventative, no-cost treatment to Haiti, Peru, and Rwanda. The online media model for PIH is a sophisticated interactive model for local communities and medical research awareness. In journalism, Anderson Cooper has created AC 360, an interactive news media blog that has launched a pattern of competitive news blogs looking to capitalize on this formula. These three pioneers have built successful models in order to facilitate growth in hard-hit economic communities. This thesis research indicates that a pattern is rapidly growing which suggests that most businesses will employ innovative media models for the next millennium.

Indexing (document details)
Advisor: Thomas, Julie
School: The American University of Paris (France)
Department: Global Communications
School Location: France
Source: MAI 56/02M(E), Masters Abstracts International
Subjects: Journalism, Multimedia Communications, Educational technology, Health care management
Keywords: Cooper, Anderson, Farmer, Paul, Haiti, Marginalized communities, New media, Peru, Rwanda, Senegal, Vaughn, Viola
Publication Number: 10305722
ISBN: 978-1-369-49286-6
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