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Dissertation/Thesis Abstract

Barack Obama: Applying ethos in Obama's reading of "A More Perfect Union" speech
by Al-Obaid, Faris Farouk Abdallah, M.A., The American University of Paris (France), 2010, 71; 10305719
Abstract (Summary)

This thesis will explore Barack Obama's success from two aspects: First how a rhetorical ethos was established by his speech “A More Perfect Union”; and second how this ethos was communicated through new media. Social networking sites were a new phenomenon to the political scene. Barack Obama’s social networking sites during the 2008 election for the President of the United States proved their effectiveness. Obama’s speech titled “A More Perfect Union” laid the foundations of a doctrine of unity. Obama created an ethos around the roots of unity, working together an ideal of what America is and can be, arguing its legitimacy from the Constitution. It sought to convince the audience of Obama’s ability, sincerity and representability (in the sense he represents all American citizens), enabling him to be seen as the incorporation of the values of American unity in diversity. The massive campaign conducted by the use of social networking sites and getting the public involved in the fundraising campaigns was a very able move by Barack Obama.

Key words: Obama-ethos-reconciliator-social networking-unity

Indexing (document details)
Advisor: Harsin, Jayson
School: The American University of Paris (France)
Department: Global Communications
School Location: France
Source: MAI 56/02M(E), Masters Abstracts International
Subjects: Multimedia Communications, Political science, Web Studies, Rhetoric
Keywords: Ethos, New media, Obama, Barack, Social networking, Speech, Unity in diversity
Publication Number: 10305719
ISBN: 978-1-369-49283-5
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