Dissertation/Thesis Abstract

Health Campaigns & Children: U.S. vs. France
by Chansolme, Rebecca E., M.A., The American University of Paris (France), 2016, 57; 10305760
Abstract (Summary)

Governments and health officials are taking an increasingly active role in formulating both official nutritional guidelines and initiating public health campaigns all around the world. Nutrition communication has recently become a core strategy of government health agencies due to its seemingly high potential to improve health statistics through health awareness and disease prevention. More specifically, schools have become a key resource in the dissemination of this sort nutritional information as various government programs attempt to educate children on the importance of dietary health and wellness. However, as food behaviors and attitudes are culturally specific, it is important to understand how these nutritional attitudes and behaviors vary across different cultural regions. By better understanding how nutritional information is both communicated and received by children around the world, governments and organizations could greatly benefit from the knowledge of what makes effective messages and use this information for future campaign strategies.

This paper analyzes the government-endorsed initiatives of both the United States and France by evaluating each country’s campaign resources aimed at school age children. Considering previous studies of American health narratives relying on nutritional profiling and the assignment of personal responsibility and French discourses being more holistic and ritual-based, it was hypothesized that the American resources would bear more didactic language and messaging than its French counterpart. The study found that although the two governments presented similarly organized websites and resource accessibility, the linguistic content and overall tone of the children’s literature was markedly different. Whereas the French materials were literature-based and offered various themes pertaining to food source and systems of consumption, the American literature was more so activity-based and involved considerable categorization and analysis of food behavior.

Keywords: nutrition, communications, children, government, education

Indexing (document details)
Advisor: Shields, Christy
Commitee: Doyle, Waddick
School: The American University of Paris (France)
Department: Global Communications
School Location: France
Source: MAI 56/02M(E), Masters Abstracts International
Subjects: Nutrition, Public policy, Health education
Keywords: France, Health campaigns, Nutrition, School-age, United States
Publication Number: 10305760
ISBN: 978-1-369-49324-5
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