Dissertation/Thesis Abstract

Gamification and vidoegame's marketing potential
by Laroche, Gerard, M.A., The American University of Paris (France), 2012, 73; 10305741
Abstract (Summary)

The aim of this Thesis is to thoroughly examine today’s gaming and gamification environment, along with the new promotion and revenue opportunities it provides to game developers, companies and marketers.

In the past few decades, gaming has undergone a big technological revolution. Today, the main trend is the development of social user generated games, in social media platforms, as well as in mobile and smart phones.

The big challenge for companies is in visualizing and identifying how their business models and markets are changing and can be changed through the new gaming ecosystem environment.

Key Words: Video Games, Gamification, Marketing, Advertising.

Indexing (document details)
School: The American University of Paris (France)
Department: Global Communications
School Location: France
Source: MAI 56/02M(E), Masters Abstracts International
Subjects: Marketing, Multimedia Communications
Keywords: Advertising, Gamification, Marketing, Video games
Publication Number: 10305741
ISBN: 978-1-369-49305-4
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