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The aim of this Thesis is to thoroughly examine today’s gaming and gamification environment, along with the new promotion and revenue opportunities it provides to game developers, companies and marketers.
In the past few decades, gaming has undergone a big technological revolution. Today, the main trend is the development of social user generated games, in social media platforms, as well as in mobile and smart phones.
The big challenge for companies is in visualizing and identifying how their business models and markets are changing and can be changed through the new gaming ecosystem environment.
Key Words: Video Games, Gamification, Marketing, Advertising.
| Advisor: | |
| Commitee: | |
| School: | The American University of Paris (France) |
| Department: | Global Communications |
| School Location: | France |
| Source: | MAI 56/02M(E), Masters Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Marketing, Multimedia Communications |
| Keywords: | Advertising, Gamification, Marketing, Video games |
| Publication Number: | 10305741 |
| ISBN: | 978-1-369-49305-4 |
