The development and marketing of sustainable sanitation technology contributes significantly to improving human and environmental health and reducing economic poverty. Despite extensive studies indicating the positive role sanitation facilities and hygiene-related behavior provide in terms of health benefits and human dignity, diffusion of sustainable sanitation technology remains a low priority among governments, donors and the water, sanitation and hygiene sectors. Consumers are often resistant to sanitation innovations as the diffusion of technologies can confront long-held traditions and beliefs, particularly regarding the practice of open defecation. Few studies have analyzed how socio-cultural norms and behaviors influence sanitation decisions, especially in developing countries. This study aims to understand and empirically measure the processes that lead to Ecological Sanitation (EcoSan) adoption in rural Tamil Nadu, India. The factors that lead to EcoSan acceptance or resistance are surveyed and then Everett Rogers’ diffusion of innovations theory is applied to the findings. Finally, the research identifies strategies and innovations used to develop successful sanitation interventions and devises a possible framework for them.
Keywords: EcoSan, ecological sanitation, sustainable sanitation, India, diffusion of innovations
|School:||The American University of Paris (France)|
|Department:||Global Communications and Civil Society|
|Source:||MAI 56/02M(E), Masters Abstracts International|
|Subjects:||Civil engineering, Sustainability|
|Keywords:||Ecological sanitation, India, Innovation diffusion, Sanitation technology, Sustainability|
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