The focus of this thesis is on the evolution of socially responsible business practices (SRBPs); the historical progression of commercial philanthropy; the current market trends that drive corporate actions; and the projected rise of social responsibility integration within organizational cultures. The purpose of this paper is to provide evidence for how SRBPs contribute to, rather than detract from, the strength and success of American consumer goods companies because of their strategic integration in organizational cultures. In addition to providing a brief historical overview of the evolution of SRBPs, the thesis will highlight how the objectives of SRBPs have continuously advanced with the current goals focusing on long-term sustainability (not just financial viability). The final section of the thesis will examine selected companies to explore the pluralism of SRBPs. This will provide a holistic framework to emphasize the importance of involving the private sector in contributing to human development.

Key words: social responsibility, business, organizational culture, sustainability