People in developing countries considered in the "bottom of the pyramid" make up the large population who own mobile phones. This population who carry basic mobile phone devices, however, require different apps than people in developed countries. The poor require precise and cost effective apps that function on text-based phones to aid in accessing information to enable them to participate in the global economy. The international development community is engaged in this industry, as information and communication technologies has been integral tools to aid in sustainable community development programs around the world. Business incubation labs have been set up through collaborative efforts among non-governmental organizations, public and private sectors to develop and nurture local entrepreneurs and programmers until the businesses are financially viable on their own. This paper explores the value chains of such initiatives to determine the ways cultural factors are incorporated into the design and development processes of mobile phone apps for users living in remote areas of developing countries. Moreover, the scale and scope of the collaborative relationships are explored to determine how they affect the outcome of the initiatives.
Keywords: Culture, Mobile, Intermediaries, International Development, Business Development
|School:||The American University of Paris (France)|
|Department:||Cross-Cultural and Sustainable Business Management|
|Source:||MAI 56/02M(E), Masters Abstracts International|
|Subjects:||Entrepreneurship, Information Technology|
|Keywords:||Business development, Capacity building, International development, Mobile apps, Poor|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be