Dissertation/Thesis Abstract

Mobile Phone Apps Development: An Examination of the Integration of Culture in the Business Development Processes by Multilateral Groups Focused on Capacity Building of the Poor
by Morales, Melissa C., M.A., The American University of Paris (France), 2012, 82; 10305678
Abstract (Summary)

People in developing countries considered in the "bottom of the pyramid" make up the large population who own mobile phones. This population who carry basic mobile phone devices, however, require different apps than people in developed countries. The poor require precise and cost effective apps that function on text-based phones to aid in accessing information to enable them to participate in the global economy. The international development community is engaged in this industry, as information and communication technologies has been integral tools to aid in sustainable community development programs around the world. Business incubation labs have been set up through collaborative efforts among non-governmental organizations, public and private sectors to develop and nurture local entrepreneurs and programmers until the businesses are financially viable on their own. This paper explores the value chains of such initiatives to determine the ways cultural factors are incorporated into the design and development processes of mobile phone apps for users living in remote areas of developing countries. Moreover, the scale and scope of the collaborative relationships are explored to determine how they affect the outcome of the initiatives.

Keywords: Culture, Mobile, Intermediaries, International Development, Business Development

Indexing (document details)
School: The American University of Paris (France)
Department: Cross-Cultural and Sustainable Business Management
School Location: France
Source: MAI 56/02M(E), Masters Abstracts International
Subjects: Entrepreneurship, Information Technology
Keywords: Business development, Capacity building, International development, Mobile apps, Poor
Publication Number: 10305678
ISBN: 978-1-369-49242-2
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