This thesis focuses on the issue of sustainability and the fashion industry. It begins with background information about the industry; demonstrating its evolution, its meaning to society in general terms and how this meaning it culturally influenced. The thesis addresses marketing strategy and introduces the concept of Ecofashion. Ecofashion is an emerging concept within the fashion world, which addresses a key issue confronting the industry, that being sustainability. The environmental impact of consumption, fabric use, chemical use, clothing care, fashion miles, animal welfare, and disposal is discussed. The discussion is extended to include the hazardous effects these issues might have on workers, consumers, and the environment. The term ethical consumption is then defined and its potentially positive environmental impact is discussed. The need to market this concept to the consumer in an effort to move society away from blatant consumerism is discussed with an analysis of its impact upon the industry. Several examples of companies and brands that have taken the initiative to implement sustainable practices are described. Lastly, an action plan for a sustainable fashion future is detailed with concrete examples of specific changes to be undertaken. In conclusion a synthesis of the above concepts and examples is used to emphasize the importance of collaboration in realizing a sustainable fashion future.
5 Keywords: Sustainability, Ecofashion, Consumption, Employee and Consumer Rights, Environmental Impacts and Protection
|School:||The American University of Paris (France)|
|Department:||Cross-Cultural and Sustainable Business Management|
|Source:||MAI 56/02M(E), Masters Abstracts International|
|Subjects:||Fashion, Business administration, Sustainability|
|Keywords:||Ecofashion, Environmental impact, Ethical consumption, Fashion industry, Sustainability|
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