Dissertation/Thesis Abstract

A Theory of Thriving for Small Business Owners: A Grounded Theory Study
by Macera, Jessica L., Ph.D., Capella University, 2016, 142; 10196316
Abstract (Summary)

A grounded theory study explored the elements of thriving among small business owners. Fifteen interviews were conducted and analyzed, resulting in the identification of personal investment as the core concept which explains thriving for small business owners. Personal investment is defined in terms of time, effort and money. This core concept is supported by the four subcategories of mastery, motivators, personal characteristics, and the role of others. These four categories are further explained through seventeen practical elements which drive thriving for small business owners. A model of thriving for small business owners is proposed, showing alternating periods of personal investment and capitalization on opportunities, leading to brief periods of intense thriving and subsequently higher levels of sustained thriving.

Indexing (document details)
Advisor: Vogele-Welch, Deborah
Commitee: Jarvis, Sara, Vail, Thomas
School: Capella University
Department: Harold Abel School of Social and Behavioral Sciences
School Location: United States -- Minnesota
Source: DAI-B 78/05(E), Dissertation Abstracts International
Subjects: Psychology, Business education
Keywords: Grounded theory, Micro-enterprise, Personal investment, Process, Small business owners, Thriving
Publication Number: 10196316
ISBN: 978-1-369-33788-4
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