Dissertation/Thesis Abstract

The impact of consumer security awareness on adopting the Internet of Things: A correlational study
by Harper, Allen A., Ph.D., Capella University, 2016, 136; 10196140
Abstract (Summary)

The research topic of this study is the impact of consumer security awareness on the adoption of the Internet of Things. The Internet of Things (IoT) is the emerging network of Internet connected smart devices. Several authors have predicted that adoption of the IoT will be hindered if security issues are not addressed. Other authors have noted that users often trade security and privacy for convenience. To better understand these two points of view, the main research question of this study is: to what extent does consumer security awareness impact adoption of the Internet of Things. To address the competing factors impacting adoption, the unified theory of acceptance and use of technology (UTAUT) will be used as the base model of this study and was extended to account for the construct of security awareness. A quantitative non-experimental correlational study was designed to measure the impact. The population of this study is U.S. adult consumers of Internet connected smart devices. The sample frame was selected from the SurveyMonkey™ voluntary audience panel. Multiple regression was used as the statistical analysis to perform hypothesis testing and attempt to answer the research questions. The findings of the study showed that although there is a statistically significant impact of security awareness on adoption of the IoT, it is not the dominant factor. Other factors, such as performance expectation and effort expectation prove to be better indicators of adoption of the IoT at this time. Several recommendations are given to improve future studies in this area. The results of this study provide business managers, IoT device manufacturers and service providers with valuable information on the relation between awareness of security risks and adoption of the IoT.

Indexing (document details)
Advisor: Brown, Steven
Commitee: Sloboda, Brian, Swain, Marni
School: Capella University
Department: School of Business and Technology
School Location: United States -- Minnesota
Source: DAI-B 78/05(E), Dissertation Abstracts International
Subjects: Information Technology, Computer science
Keywords: Cyber, Cyber security, Internet of things, IoT, Security, Security awareness
Publication Number: 10196140
ISBN: 978-1-369-33662-7
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