The proposed business is targeted to be a service and retail yoga studio for all individuals who wish to improve and maintain their healthy lifestyles. Holistic Yoga Studio is the service business that helps individuals to enhance their health conditions and lifestyles through different yoga practices. Holistic Yoga Studio will provide quality services, support, and trainings at affordable prices for yogis and yogis-to-be. The studio aims at services and trainings that will fit the need of individual yogis as well as promote individuals and holistic health groups. The target market will be middle and upper-class populations; educated; health conscious individuals; poor health status individuals; both females and males with diverse age groups located in the city of San Diego. It is projected that there will be competition for this market; however, with the current high demands in the yoga market, along with the business’s client-centered philosophy and quality services at affordable prices, the business is expecting to attract many customers. Holistic Yoga Studio focuses on the overall quality of services and training to improve and maintain individual health statuses through our yoga sessions. With this emphasis, our business is predicted to grow and expand in the near future.