This thesis sought to narrow some of the knowledge gaps in political communication and advertising. By examining the content of local newspapers about U.S. Senate candidates, this research determined female candidates receive just as much, if not more, newspaper coverage than male candidates. There were few endorsements given to candidates, especially from national and state office holders. Additionally, this thesis found that many of the newspaper articles were focused on non-issues. Previous studies on women in politics suggested female candidates often face more media hurdles than their male counterparts, specifically receiving less print media coverage. In contrast, this thesis found that women may no longer face the same barriers as they once did.
|Advisor:||Dinu, Lucian F.|
|Commitee:||Carroll, Dedria G., Maher, Thomas M.|
|School:||University of Louisiana at Lafayette|
|School Location:||United States -- Louisiana|
|Source:||MAI 56/01M(E), Masters Abstracts International|
|Subjects:||Womens studies, Communication, Political science, Public policy|
|Keywords:||Advertising, Campaigns, Gender stereotyping, Politics, Public relations|
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