Dissertation/Thesis Abstract

A Content Analysis of Media Coverage of Female U.S. Senate Candidates from the South
by Pearce, Angelle Bertrand, M.S., University of Louisiana at Lafayette, 2016, 73; 10163259
Abstract (Summary)

This thesis sought to narrow some of the knowledge gaps in political communication and advertising. By examining the content of local newspapers about U.S. Senate candidates, this research determined female candidates receive just as much, if not more, newspaper coverage than male candidates. There were few endorsements given to candidates, especially from national and state office holders. Additionally, this thesis found that many of the newspaper articles were focused on non-issues. Previous studies on women in politics suggested female candidates often face more media hurdles than their male counterparts, specifically receiving less print media coverage. In contrast, this thesis found that women may no longer face the same barriers as they once did.

Indexing (document details)
Advisor: Dinu, Lucian F.
Commitee: Carroll, Dedria G., Maher, Thomas M.
School: University of Louisiana at Lafayette
Department: Communication
School Location: United States -- Louisiana
Source: MAI 56/01M(E), Masters Abstracts International
Subjects: Womens studies, Communication, Political science, Public policy
Keywords: Advertising, Campaigns, Gender stereotyping, Politics, Public relations
Publication Number: 10163259
ISBN: 978-1-369-17951-4
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