Dissertation/Thesis Abstract

A business plan for health care communication consulting: Godin Communications, LLC
by Godin, J Darrin, M.A., California State University, Long Beach, 2016, 46; 10147319
Abstract (Summary)

Health care organizations are in need of clear, concise and engaging executive and employee communications to effectively inform, inspire and motivate internal audiences. As an industry in constant change, communication is the key to supporting change management in health care in support of the mission, vision and values of the employer.

Godin Communications, LLC will be a health care communication consulting firm, providing communication strategy, planning, content creation and client support services to health care organizations in Orange County, California. The firm will specialize in internal executive and employee communications to support leadership, change management and human resources initiatives. This business plan outlines the market analysis, feasibility analysis, legal and regulatory considerations, and financial assumptions for the organization.

Indexing (document details)
Advisor: Qi, Yangling
Commitee: Nguyen, Hannah-Hanh D., O'Lawrence, Henry, Reynolds, Grace
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 56/01M(E), Masters Abstracts International
Subjects: Communication, Commerce-Business, Health care management
Keywords: Change management, Communication, Communication strategy, Consulting, Content creation, Health care
Publication Number: 10147319
ISBN: 9781369025446
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