This qualitative research study examined higher education administrators experience with social media as it pertains to their profession and work. As social media use among students and the general public continues to grow, this new technology has found its way into universities in administrators’ professional and private lives. The relatively young age of social media as a technology has raised many questions for administrators about how to adapt and adopt it as a tool to ultimately improve the student experience at colleges. In this qualitative study, eight administrators at California State University, Long Beach were interviewed to explore their views, concerns, and challenges related to social media. Findings from this study show that administrators had privacy concerns utilizing social media and faced challenges navigating the dual relationships that could form on social media platforms. Administrators see the need for social media competency training that can increase the effective use of social media on a college campus. The results of this study clearly call for universities to assist administrators with adopting and adapting to new technologies, and for further research to be done on how student-teacher relationships are changing due to social media. Implications include social media use by administrators improving the universities relationship with the community, as well as developing online privacy training sessions for administrators.
|Commitee:||Haviland, Don, O'Brien, Jonathan|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 55/05M(E), Masters Abstracts International|
|Subjects:||Higher Education Administration|
|Keywords:||Administrators, Social media|
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