Dissertation/Thesis Abstract

Drop, Cover, and Hold On: Analyzing Risk Communication through Visual Rhetoric
by Cosgrove, Samantha J., M.A., University of South Florida, 2016, 57; 10143254
Abstract (Summary)

This project seeks to understand the relationship between visual rhetoric and power structure between FEMA’s Earthquake publications and their audience. Research shows images leave a longer impression on readers than text, causing more studies to focus on visuals rather than just text in technical communication. Author uses Critical Discourse Analysis to analyze the images in relation to text, design, and intended audience to determine what information is being privileged. It is determined that homeowners are being privileged with information over non-homeowners, established through a collection of images and image types. The lack of information for non-homeowners could result in injury or death of potential disaster victims, making it crucial for technical document revision.

Indexing (document details)
Advisor: Johnson, Meredith A.
Commitee: Johnson, Nathan, Staggers, Julie
School: University of South Florida
Department: English
School Location: United States -- Florida
Source: MAI 55/05M(E), Masters Abstracts International
Subjects: Technical Communication, Rhetoric
Keywords: Accessibility, Critical discourse analysis, Document design, Power structure
Publication Number: 10143254
ISBN: 9781339984995
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