Dissertation/Thesis Abstract

A Qualitative Exploration of Self-Learning to Improve Alcoholic Beverage Server Practices
by Willingham, Mark, Ph.D., Northcentral University, 2016, 139; 10112110
Abstract (Summary)

Waiters who serve alcoholic beverages at the majority of bars and restaurants in the United States are apt to serve alcohol to patrons who are visually intoxicated, notwithstanding laws prohibiting such service. Adverse effects of this practice include patron injuries, deaths, and law violations resulting in fines, incarceration, and lawsuits. Waiters not effectively trained to practice responsible alcohol retailing practices put patrons and others at risk of harm from alcohol related injuries or death. The problem is that the perceptions and attitudes of waiters who serve alcohol regarding self-learning as a strategy to prevent patron intoxication are not known; the purpose of this qualitative case study was to explore these perceptions. The study utilized in-depth semi-structured interviews with 23 waiters who utilized a self-learning tool about preventing patron intoxication. The waiters perceived that this self-learning tool was a good training solution, that it would be beneficial if implemented, that the tool could be used to improve public safety, and that its specific data on patron behavior and BAC levels were helpful. The participants also indicated that there would be challenges to implementing such a tool, including the waiters’ assertiveness and social aptness. As a whole, the researcher recommended that this tool be implemented across the country to improve waiter knowledge and patron safety. For future research, the researcher recommended that the study be expanded to include the perceptions of waiters across the country, the perceptions of those who underwent this training more than a year ago, and that the learning tool be adapted for different learning styles.

Indexing (document details)
Advisor: Zaikina-Montgomery, Helen
Commitee: Suboch, Gabriele
School: Northcentral University
Department: School of Business and Technology Management
School Location: United States -- Arizona
Source: DAI-A 77/10(E), Dissertation Abstracts International
Subjects: Management, Adult education, Public health, Public policy
Keywords: Alcohol service practices, Alcohol service training, Intoxication prevention, Responsible beverage service, Self-learning
Publication Number: 10112110
ISBN: 978-1-339-75283-9
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