Dissertation/Thesis Abstract

YouWin: Young women's mind and body therapy
by Venter, Morgan, M.S., California State University, Long Beach, 2016, 80; 10099870
Abstract (Summary)

YouWin: Young Women’s Mind and Body Therapy (YWMBT) is a not-for-profit case management company with the mission coordinating multi-faceted, evidence-based therapy to heal the bodies and minds of adolescent women, in order to facilitate their healthy development into tomorrow’s women. The company’s top three goals are to lessen the burden of obesity and depression in the local community, help individuals meet their own weight loss and recovery goals, and establish the YWMBT treatment model as the standard of treatment for comorbid obesity and depression in young women.

This business plan will present the scope of the issue to be addressed, an analysis of the target market and a relevant market strategy, an analysis of the strengths, weaknesses, opportunities and threats to YWMBT, an overview of some of the legal and regulatory concerns associated with establishing and operating the business, and finally a review of the financial viability.

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Indexing (document details)
Advisor: Reynolds, Grace
Commitee: Erlyana, Erlyana, Gotz, Cindy, Reynolds, Grace
School: California State University, Long Beach
Department: Health Care Administration
School Location: United States -- California
Source: MAI 55/04M(E), Masters Abstracts International
Subjects: Business administration, Health care management
Keywords: Adolescent, Depression, Female, Obesity, Therapy
Publication Number: 10099870
ISBN: 978-1-339-63826-3
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