YouWin: Young Women’s Mind and Body Therapy (YWMBT) is a not-for-profit case management company with the mission coordinating multi-faceted, evidence-based therapy to heal the bodies and minds of adolescent women, in order to facilitate their healthy development into tomorrow’s women. The company’s top three goals are to lessen the burden of obesity and depression in the local community, help individuals meet their own weight loss and recovery goals, and establish the YWMBT treatment model as the standard of treatment for comorbid obesity and depression in young women.
This business plan will present the scope of the issue to be addressed, an analysis of the target market and a relevant market strategy, an analysis of the strengths, weaknesses, opportunities and threats to YWMBT, an overview of some of the legal and regulatory concerns associated with establishing and operating the business, and finally a review of the financial viability.
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|Commitee:||Erlyana, Erlyana, Gotz, Cindy, Reynolds, Grace|
|School:||California State University, Long Beach|
|Department:||Health Care Administration|
|School Location:||United States -- California|
|Source:||MAI 55/04M(E), Masters Abstracts International|
|Subjects:||Business administration, Health care management|
|Keywords:||Adolescent, Depression, Female, Obesity, Therapy|
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