This project seeks to identify the impact of donor recognition practices upon acquisition and retention of individual donors within the Southern California theatre industry as a shift occurs in philanthropy trending away from corporate to individual gifts.
Drawing upon interviews with development professionals, cost and benefit analysis, and investigation of past donations, this project determines the effectiveness of current donor recognition structures that are commonly implemented without constant analysis of their performance. The objective of gathering practical data and understanding how and what motivates the average theatre donor, will determine future donor recognition approaches that can be implemented within the Theatre Arts Department. Additionally, the results of this study will inform the implementation of a donor wall for the CSULB Theatre Arts Department
|Commitee:||Berger, Jody, Nguyen, Hieu|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 55/04M(E), Masters Abstracts International|
|Subjects:||Management, Theater, Performing Arts|
|Keywords:||Donor motivations, Donor recognition, Fundraising, Philanthropy|
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