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Dissertation/Thesis Abstract

Does giving contingent rewards improve training effectiveness and change social networking website behaviors?
by DeYoung, Mindy L., M.S., California State University, Long Beach, 2016, 96; 10014966
Abstract (Summary)

The present study examined the impact of reward-based training, extending previous research on whether a training program on professional use of social-networking websites (SNW: i.e., the benefits and consequences of SNWs) was more effective when contingent rewards were offered. It was hypothesized that training would generally lead to positive outcomes; that is, following the training program, participants would (a) retain more knowledge regarding the implications of SNW behavior on employability, (b) report higher levels of training satisfaction than their initial training expectations, and (c) report more professional SNW behavior changes than before training. When contingent rewards were included, it was hypothesized that this training method element would boost the effectiveness of training. The findings supported the general effectiveness of the training program, yet provided limited evidence supporting the effectiveness of the training method of contingent rewards.

Indexing (document details)
Advisor: Whitney, David J.
Commitee: Eslamian, Sanaz, Nguyen, Hannah-Hanh, Wax, Amy
School: California State University, Long Beach
Department: Psychology
School Location: United States -- California
Source: MAI 55/03M(E), Masters Abstracts International
Subjects: Cognitive psychology, Mass communications
Keywords: Contingent reward, Organizational training, Socail networking
Publication Number: 10014966
ISBN: 978-1-339-48894-3
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