Dissertation/Thesis Abstract

Exhibit design using advertising strategies
by Woods, Heather, M.A., The George Washington University, 2016, 101; 10006498
Abstract (Summary)

This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don’t tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.

Indexing (document details)
Advisor: Brown, Clare
Commitee: Bernat, Cory, Briggs, Nigel
School: The George Washington University
Department: Corcoran School of Arts and Design
School Location: United States -- District of Columbia
Source: MAI 55/03M(E), Masters Abstracts International
Subjects: Design, Museum studies
Keywords: Advertising, Exhibit design, Gender
Publication Number: 10006498
ISBN: 9781339442556
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