This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don’t tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.
|Commitee:||Bernat, Cory, Briggs, Nigel|
|School:||The George Washington University|
|Department:||Corcoran School of Arts and Design|
|School Location:||United States -- District of Columbia|
|Source:||MAI 55/03M(E), Masters Abstracts International|
|Subjects:||Design, Museum studies|
|Keywords:||Advertising, Exhibit design, Gender|
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