Dissertation/Thesis Abstract

Warning Label Modalities and Message Order Effects for Digitally Enhanced Models in Advertising
by Squyres, Rebecca T., M.S., University of Louisiana at Lafayette, 2015, 81; 10003771
Abstract (Summary)

Unbeknownst to many viewers, models in advertising are often digitally enhanced, meaning that there are digital edits made to the models' faces and bodies. Viewers participate in social comparison when they compare their lives and bodies to the models they see in the media. This social comparison can often lead to negative effects on their self-esteem, social assurance, and body satisfaction. Some U.S. legislatures believe that warning labels could help curb these negative effects. The little research on warning labels for digitally altered models in advertising has demonstrated that warning labels can be a successful tool in limiting social comparison with the model.

This research will build on the literature by examining the extent to which type of warning label (visual, verbal, both visual and verbal) and placement of warning label (before or after) intervene with participants' self-esteem, social assurance, and body dissatisfaction levels by using a 3 X 2 full factorial experimental design with control group.

Volunteer participants were selected from CMCN 100 classes. Of the participants, 178 females ages 17–33 were used in analysis. One-way ANOVA testing disproved any main effects the type or placement of warning labels have on self-esteem, social assurance, and body dissatisfaction. No significant interaction effects were found for warning label type and its placement on self-esteem, social assurance, and body dissatisfaction

Indexing (document details)
Advisor: Dinu, Lucian
Commitee: Auter, Philip J., Davie, William R.
School: University of Louisiana at Lafayette
Department: Communication
School Location: United States -- Louisiana
Source: MAI 55/03M(E), Masters Abstracts International
Subjects: Communication
Keywords: Advertising, Enhanced, Warning label
Publication Number: 10003771
ISBN: 978-1-339-42881-9
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