Unbeknownst to many viewers, models in advertising are often digitally enhanced, meaning that there are digital edits made to the models' faces and bodies. Viewers participate in social comparison when they compare their lives and bodies to the models they see in the media. This social comparison can often lead to negative effects on their self-esteem, social assurance, and body satisfaction. Some U.S. legislatures believe that warning labels could help curb these negative effects. The little research on warning labels for digitally altered models in advertising has demonstrated that warning labels can be a successful tool in limiting social comparison with the model.
This research will build on the literature by examining the extent to which type of warning label (visual, verbal, both visual and verbal) and placement of warning label (before or after) intervene with participants' self-esteem, social assurance, and body dissatisfaction levels by using a 3 X 2 full factorial experimental design with control group.
Volunteer participants were selected from CMCN 100 classes. Of the participants, 178 females ages 17–33 were used in analysis. One-way ANOVA testing disproved any main effects the type or placement of warning labels have on self-esteem, social assurance, and body dissatisfaction. No significant interaction effects were found for warning label type and its placement on self-esteem, social assurance, and body dissatisfaction
|Commitee:||Auter, Philip J., Davie, William R.|
|School:||University of Louisiana at Lafayette|
|School Location:||United States -- Louisiana|
|Source:||MAI 55/03M(E), Masters Abstracts International|
|Keywords:||Advertising, Enhanced, Warning label|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be