This qualitative study explores the evolving notion of economic success among middle class Salvadorans. While initially aimed at the effects of dollarization, the scope was widened to be more inclusive of overall neoliberal practices in El Salvador. In-depth interviews and ethnographic observations were used to understand life as a middle class Salvadoran and the relationship between government practices, including dollarization, and the evolving definition of economic success. Focusing on the individuals in the advertising industry, this study examines the complex factors that influence and determine middle class sentiments regarding their economic status and their point of view on dollarization’s effects on their lives. Additionally, this study considers how opinions and experiences differ along socioeconomic lines, comparing middle class employee experiences with that of upper class CEOs. The study was conducted in San Salvador, El Salvador; the economic and cultural center of El Salvador.
|Commitee:||Howell, Jayne, Quintiliani, Karen|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 54/06M(E), Masters Abstracts International|
|Keywords:||Dollarization, El salvador, Globalization, Middle class, Neoliberalism|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be