Dissertation/Thesis Abstract

Ethical crisis communication on social media: Combining situational crisis communication theory, stakeholder theory, & Kant's categorical imperatives
by Murphy, Kayla Christine, M.A., Gonzaga University, 2015, 64; 1600336
Abstract (Summary)

This guide was created to serve as a tool for crisis communications to assist in crafting ethical responses to crises using social media as the primary communications channel. The guide combines Stakeholder Theory (Freeman, 1984)—a management theory that focuses on the importance of different groups of people, not just shareholders—with Situational Crisis Communication (Coombs, 2007). The guide also adheres to two of Kant’s Categorical Imperatives as the ethical basis and marker. To create the guide, the author relied on archival, or documentary, research to provide the background information and theory to inform the creation of the guide. The guide is broken up into four parts—an overview of crisis communication, pre-crisis planning, active crisis communication, and post-crisis communication/reputation rebuilding. The guide is meant to be used as a tool, and is not an exhaustive how-to for handling a crisis.

Indexing (document details)
Advisor: Shlossberg, Pavel, Hazel, Michael
Commitee:
School: Gonzaga University
Department: Communication and Leadership
School Location: United States -- Washington
Source: MAI 55/01M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Ethics, Communication, Web Studies
Keywords: Crisis communication, Ethical crisis communication, Situational communication, Social media, Stakeholder theory
Publication Number: 1600336
ISBN: 9781339087429
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