Craft Breweries in Flagstaff have been increasing in numbers since 1994 and the amount of breweries doubled in 2010. There has also been an increase in the number of craft breweries throughout the nation. This paper examines the emergence of the craft brewery industry in Flagstaff, Arizona. It investigates how different breweries structure their organizations. Five different stories are given from interviews that reference the six local organizations that fit the definition of a craft brewery. I use a body of literature to help frame and structure my discussion and pull in statistic from the Brewers Association. Interviews were conducted with the owners of the craft breweries that I investigated. My discussions with the owner’s focuses on competition and change in their organizations structure, it mentions Taste and taste, growth and expansion, and many other ideas. I apply organizational theory to these local organizations to demonstrate how they operate and how they are different from one another. I find that craft breweries are part of larger community and often give back to the community in several ways. Enjoying craft beer has become commonplace for many people in recent years. This is an investigation that briefly reviews the known subculture of craft beer while skimming the surface of another, the subculture of home brewing clubs. The findings here are based on anecdotal evidence yet imply specific trends; it is for the reader to determine if this is so.
|Advisor:||Reed, James, Mahmoudi, Kooros|
|School:||Northern Arizona University|
|Department:||Sociology and Social Work|
|School Location:||United States -- Arizona|
|Source:||MAI 54/06M(E), Masters Abstracts International|
|Subjects:||Organization Theory, Social structure|
|Keywords:||Beer, Brewery, Craft, Flagstaff, arizona, Micro, Organization, Subculture|
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