Dissertation/Thesis Abstract

The geodemographics in location intelligence: A study in craft brewery placement
by Shaffer, Abiah Claire, M.S., Northern Arizona University, 2015, 93; 1595465
Abstract (Summary)

Since the late eighties, an ever increasing number of American craft breweries have opened up across the United States. Although the industry has a relatively high success rate, there are still a number of craft breweries that fail. As craft brewing is an inherently location based business, the sites selected for new brewery locations are important to that business’s success. This research aims to examine how geodemographic information plays a role in strategic location decisions for craft breweries. By building a consumer profile for Phoenix craft brewery customers and comparing the results to the actual demographics of trade areas surrounding craft breweries, we begin to get a picture of geodemographics role in the site selection process. The research looks specifically at two locations; Bad Water Brewing Company and a site they are interested in acquiring. An analysis is performed to compare the geodemographic and behaviors of craft beer consumers in Phoenix, Arizona and those of the Bad Water Brewing location and their potential new site. This analysis ultimately results in intelligent business information related to location. The information compiled in this study can be used to make informed site selection decisions.

Indexing (document details)
Advisor: Huang, Ruihong
Commitee: Mahmoudi, Kooros, Manone, Mark F.
School: Northern Arizona University
Department: Geography, Planning, Recreation
School Location: United States -- Arizona
Source: MAI 55/01M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Geographic information science, Geotechnology, Entrepreneurship, Demography
Keywords: Beer, Business analyst, Craft breweries, Demography, Location science, Site selection
Publication Number: 1595465
ISBN: 9781321946789