An experimental design, including four treatment groups and one control group, was used in the present study to test the effects of the stereotypical attitudes perceived to be held by relevant others on the content of individuals’ subsequent subjective attitudes and feelings toward student-athletes. Approximately 119 students attending the University of Louisiana at Lafayette voluntarily participated in this study. Participants were presented with stimulus information indicating either positive or negative attitudes held by University students or faculty members, and then completed a version of the Revised Situational Attitude Scale (RSAS) assessing their attitudes and feelings toward student-athletes. It was found that exposure to the positive attitudes of University students toward student-athletes was capable of significantly influencing the subsequent attitudes and feelings of non-athlete student participants toward student-athletes. Therefore, negative attitudes associated with the “dumb jock” stereotype and feelings of prejudice toward student-athletes were positively influenced in comparison with a control group. Comparisons in non-athlete undergraduate students’ stereotypical and prejudicial attitudes toward students versus their stereotypical and prejudicial attitudes toward student-athletes were also analyzed. Practical implications for reducing negative stereotypes and prejudice toward student-athletes, as well as theoretical implications using the Social Identity Perspective are discussed.
|Advisor:||Davie, William R.|
|Commitee:||Ferguson, Alice C., Winters, Caryn L.|
|School:||University of Louisiana at Lafayette|
|School Location:||United States -- Louisiana|
|Source:||MAI 54/06M(E), Masters Abstracts International|
|Subjects:||Communication, Organizational behavior|
|Keywords:||Attitudes, Communication, Prejudice, Social identity, Stereotypes, Student-athlete|
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