The Filipino culture recognizes the elderly as part of its human resources. As a culture that considers family as a basic unit of society, the elderly play a central role. When elderly Filipinos, those that are 65 years of age and older, migrate to the United States, they expect that their families are able to take care of them. However, work demands and living situations among family members prevent them from receiving proper care.

With the increasing population of elderly Filipinos in Palm Springs, demand for a new Residential Care Facility for the Elderly (RCFE) is important. Agbayani's Residential Care Facility for Elderly Filipinos in Palm Springs, CA will offer supportive, quality, and long-term care for institutionalizing family in the facility. This business plan will show how Agbayani's RCFE intends on providing elderly Filipinos the quality of service and community they are accustomed to while maintaining a viable business.