Dissertation/Thesis Abstract

Análisis de los factores que determinan la rentabilidad de las microempresas en el área sur de Puerto Rico para el 2012
by Caraballo Plaza, Maritza, D.B.A., Universidad del Turabo (Puerto Rico), 2015, 256; 3709240
Abstract (Summary)

Literature review verifies the fact that business profitability depends upon various factors. It also emphasizes the importance of the role microbusiness as employment generators. They will improve countries’ economies if they are effectively and efficiently managed. To be effective and efficient, microbusiness need specific skills and knowledge.

In Puerto Rico, microbusiness represent more than 50% of its entrepreneurial businesses. The results of this investigation weakly validate the proposed business profitability dependable factors: entrepreneurial attitudes, entrepreneurial orientation, enterprise resources, management knowledge, and external environment. They also validated the proposed model and statistics. That is, microentrepreneurs from the southern region of Puerto Rico do not know the factors which determine business profitability. On the other hand, they do know the profitability margin are important for their business decisions.

The most important factor is enterprise resources, been the financial factor the most relevant. If they do not have the capacity to acquire financial resources, how can they contribute to the local economy? How can they improve their business profitability? In conclusion, microentrepreneurs need to improve their business knowledge and skills in order to outperform in their profitability.

Indexing (document details)
Advisor: Marquez, Eulalia
Commitee: Rosa, Carlos, Sobrino, Cesar
School: Universidad del Turabo (Puerto Rico)
Department: School of Business and Entrepreneurship
School Location: United States -- Puerto Rico
Source: DAI-A 76/11(E), Dissertation Abstracts International
Source Type: DISSERTATION
Subjects: Accounting, Management
Keywords: Actitud empresarial, Ambiente externo de la empresa, Conocimientos administrativos, Microempresas, Recursos de la empresa, Rentabilidad
Publication Number: 3709240
ISBN: 9781321848199
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