Organizations have come to recognize the benefits of having a diverse workforce and have looked for ways to attract and retain qualified and racially diverse employees (Avery, 2003). Using racially diverse recruitment advertisements has been a common strategy for achieving this goal and previous research on the subject has focused on the effects of including images of racially diverse employees at the managerial and entry level (Avery, 2003). This study examined the effects of depicting ethnically diverse (White, Black, and Hispanic) CEOs in recruitment materials on participants' organizational attraction, perceived advancement opportunities, and job pursuit intention. A sample of 198 participants completed the study and a 3 (participant race) x (CEO race) MANCOVA was ran with organizational attraction, job pursuit intention, and perceived advancement opportunities as the dependent variables and ethnic identity and yearly income included as covariates. The hypotheses were not supported though additional exploratory analyses showed significant positive correlations between ethnic identity and outcome measures for two different study groups.
|Advisor:||Nadler, Joel T.|
|Commitee:||Bartels, Lynn, Nordstrom, Cynthia|
|School:||Southern Illinois University at Edwardsville|
|School Location:||United States -- Illinois|
|Source:||MAI 54/05M(E), Masters Abstracts International|
|Subjects:||Occupational psychology, Organizational behavior|
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