Since 1966, five major regulations have been enacted in the United States (U.S.) to regulate food packaging. The U.S. Food and Drug Administration and the U.S. Department of Agriculture regulate items required on a label and what claims can be made about a product. Although there are a number of items that are regulated on a product label, much of the label is cluttered with marketing jargon and non-regulated information.
This project illustrates how one company has used the DMAIC (Define, Measure, Analyze, Improve, and Control) method to continuously improve a beverage product label in conjunction with a cross-functional team from the Marketing, Research and Development, Quality, and Legal departments. The result is a cleaner label that is a compromise between regulatory requirements and marketing requests. The open communication between departments has fostered an environment for continuous improvement of the product label.
|School:||California State University, Dominguez Hills|
|School Location:||United States -- California|
|Source:||MAI 54/05M(E), Masters Abstracts International|
|Keywords:||Beverage, CPG, Continuous Improvement, DMAIC Method, Food Law, Product Label|
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