Dissertation/Thesis Abstract

A.R.T. / Atmospheric. Retail. Therapy.
by Garcia, Marina, M.A., The George Washington University, 2015, 90; 1590877
Abstract (Summary)

Few activities today force us to interact in the way shopping does. Most retail stores today lack creativity and freshness because they do not provide a stimulating and personal experience. Shopping has been, and continues to be, a big factor within the urban landscape. Some would consider it to be the “last remaining form of public activity.” There is also a great need for more public space that encourages “existential existence.” As we exist in the World, we seek out a type of collective dwelling that gives us a sense of individuality. Retail can be a collaborative space that nourishes participation and allows for a meaningful experience.

This thesis proposes a fashion retail space in which art, inspiration, and exchange can thrive in the public realm of consumerism. Through the “essence of experience” patrons will have a higher understanding of fashion as art. Once this is accomplished the relationship of fashion to the social pulse can be felt. We benefit from unique and memorable experiences; in fact they allow us to achieve our sense of self and “existential existence.” Shopping has become one of the most common activities in which people are forced to interact with others. Thus, a retail space is where art, inspiration, and memory thrive. Through the “essence of experience” patrons can have a higher understanding of fashion as art. An overlap exists in ‘existential spatiality’ and the creation of art. Fashion and architecture are interpretations of societal situations and revelations. Experiencing fashion will clearly illustrate this connection for patrons within this space.

The “body of architecture” is a direct reference to the human body framework it provides. Through the play of various volumetric and architectural elements, this space will create a feeling or mood that promoting emotional satisfaction. Material compatibility is critical for both garment and spatial design. Composure and seduction, architects compose movement within a space, fashion designers compose movement of the human silhouette. Scale and light are other elements that run parallel to architecture and fashion. All these things produce memory, as well as impact who we are to become and the quality of how we exist. This project will be a mix of gallery, lab, retail and performance space, resulting in an existential space.

Indexing (document details)
Advisor: Schlesinger, Christy, Cole, Robert
Commitee:
School: The George Washington University
Department: Corcoran School of Arts and Design
School Location: United States -- District of Columbia
Source: MAI 54/05M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Design, Architecture
Keywords: Fashion, Interior design, Phenomenology
Publication Number: 1590877
ISBN: 9781321808193
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