With a surge of digital video content appearing on the Internet in the emerging apparatus of electracy, YouTube launched an archive for new media and steadily grew into a successful global community of individuals who participate by way of commenting, remixing, subscribing, and uploading. Inspired by Gregory Ulmer's notion of digital cognition and Gilles Deleuze and Felix Guattari's philosophical approach to the idiot, this thesis reinvents the theory of videocy and chooses to embrace its early association to idiocy. With insight from Jean Burgess and Joshua Green, who take a sociological approach to YouTube, and Sarah Arroyo, who examines participatory composition in video culture, we can envisage YouTubers as producers within a choric (from Jacques Derrida's chora) network. The pedagogical potential of this digital era, as developed by Patricia Lange, and its connection to Tubing, as approached by Arroyo and Geoffrey Carter, will reclaim the "weird" for didactic rhetoric.
|Advisor:||Arroyo, Sarah J.|
|Commitee:||Carter, Geoffrey V., Griswold, William|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 54/05M(E), Masters Abstracts International|
|Subjects:||Web Studies, Rhetoric|
|Keywords:||Electracy, Participatory composition, Rhetoric, Video, Videocy, YouTube|
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