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Dissertation/Thesis Abstract

Instagram: Why do we Post?
by Bradley, Peter, M.S., Southern Illinois University at Edwardsville, 2014, 82; 1588772
Abstract (Summary)

Recent studies have provided insights on how the popularity of social media, and other user-generated content venues have impacted the way in which we communicate and keep it touch with friends and family. However, little research has been done specifically related to Instagram or why individuals are motivated to participate in this social media network. The study explored what uses and gratification do individuals receive from joining Instagram. The study examined the way in which individuals use Instagram to post pictures. The study was conducted using an online survey through survey monkey.

The majority of respondents disclosed that they use Instagram for entertainment purposes. The respondents reported that they post on Instagram via cell phone, tablet, or laptop. This ties directly the Technology Acceptance Model. One of the key points in this theory is perceived ease of use. (PEOU) explains why individual are drawn to cell phones because there are easy to use. The study found that individuals from this study do not rely on Instagram for their news information. All of the respondents participated in some form of social media.

Indexing (document details)
Advisor: Kapatamoyo, Musonda
Commitee: Hicks, Gary, Mishra, Suman
School: Southern Illinois University at Edwardsville
Department: Mass Communication
School Location: United States -- Illinois
Source: MAI 54/04M(E), Masters Abstracts International
Subjects: Behavioral psychology, Web Studies, Mass communications
Keywords: Instagram, Social media
Publication Number: 1588772
ISBN: 978-1-321-75057-7
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