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Dissertation/Thesis Abstract

How stakeholder command of the cycle of organizational communication promotes strategic alignment
by Leonard, Carrie Lynn, D.Ed., University of Phoenix, 2014, 199; 3707403
Abstract (Summary)

The purpose of this single, explanatory case study was to explore, interpret, and illustrate how the organizational communication practices of the staff at a typical sample of a small, private middle school, affect the organizational system’s alignment of goals. Of the 22 middle school stakeholders solicited, 13 participants agreed to take part in the case study data collection procedures. Observations, participant interviews, consensus mapping, and organizational mapping were appropriate avenues for data collection for this study. The research questions, at the heart of the study, make reference to the makeup and mechanics of an organizational system. Transcriptions were deposited into NVivo 10 for coding. Analysis revealed the implications of the six major themes: (a) How Participant Support; (b) Perceptions of Meaning; (c) Uniqueness of Communicator; (d) Vantage Points; (e) Culture of Tradition; (f) Stakeholder Participation; and four minor themes: (a) Common Voice; (b) Communication Practices; (c) Communication Preferences; and (d) System Organizes. Recommendations for leadership and future study include consideration for goal support at each level of an organization, for the individualized nature of stakeholder perception of goals, for stakeholder vantage point in an organization, for change culture verses a traditional culture, for the uniqueness of stakeholder participation, for the need for common voice, for the unique communication practices in a system, for specific communication needs, and finally that the system of communication is what organizes an organization.

Indexing (document details)
Advisor: Taylor, Martha
School: University of Phoenix
School Location: United States -- Arizona
Source: DAI-A 76/10(E), Dissertation Abstracts International
Subjects: Educational leadership, Communication, Organizational behavior
Keywords: Communication cycles, Communication systems, Educational communication, Leader communication, Organizational communication
Publication Number: 3707403
ISBN: 978-1-321-82070-6
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