Dissertation/Thesis Abstract

An assessment of the effectiveness of a corporate website/social media effort to inform and recruit job applicants
by Tylka, Laura M., M.A., Gonzaga University, 2014, 66; 1585036
Abstract (Summary)

The purpose of this study is to specifically look into one businesses website and online efforts to engage potential new hires in providing them with valuable company information. The research questions focused on how effective the company's online advertisements were, as well as the interaction and involvement of the online advertisements. The researcher of this study utilized communication theories based on Todd Gitlin's media torrent theory of oversaturation and Joseph Walther's social information processing theory to conduct research. To conduct the research a survey was given to 20 prospective job seekers and five face-to-face interviews were conducted. The participation in the survey was anonymous and no tracking information was kept. The interviewees that participated in the interview were current employees that were only asked about their application process and the role that social media played in their online job search. The study concludes that most of the prospective job seekers and current employees find social media platforms to be an easy way to find open positions because these online advertisements direct the applicant to the company website for further information. However, many employees also preferred to learn about the company face-to-face, rather than online.

Indexing (document details)
Advisor: Sholssberg, Pavel, Caputo, John
School: Gonzaga University
Department: Communication and Leadership
School Location: United States -- Washington
Source: MAI 54/03M(E), Masters Abstracts International
Subjects: Communication, Web Studies
Publication Number: 1585036
ISBN: 978-1-321-60766-6
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