The purpose of this research study was to explore the experiences of eight small business owners of California rental equipment companies who survived recessionary periods. The state of the economy has a significant effect on small business owners. Nevertheless, the economy is not the root cause of the success or failure of a small business during economic recessions but the decisions of the business owner. The lack of business acumen is the cause of many business failures. Good leadership decisions are essential for small business survival. Understanding the perceptions and experiences of small business owner participants during recessions may benefit new or struggling small business practitioners to follow. This qualitative phenomenological study used a modified Van Kaam (1966) method to highlight the experiences of these small business owners. Narratives of these experiences included eight individual interviews using five open-ended format questions. Data analysis included the use of NVivo10 research software resulting in four core themes, (a) the negative effects of recessions, (b) profit as a measure of success, (c) family decision-making, and (d) revenue enhancing strategies. The study concludes with findings and recommendations for further research.
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 76/08(E), Dissertation Abstracts International|
|Subjects:||Business administration, Entrepreneurship, Management|
|Keywords:||Decision-making, Family ownership, Leadership decisions, Recessionary periods, Small business, Successful entrepreneurs|
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