Dissertation/Thesis Abstract

The Influence of Social Media Technology on Generation iY's Ability to Communicate Face to Face in Their Academic Careers
by Henry, James H., M.A., Gonzaga University, 2014, 78; 1572998
Abstract (Summary)

This thesis investigates how Generation iY students perceive that social media and / or texting technology has influenced their ability to track and comprehend the subtleties of face-to-face communication within an academic setting. Generation iY is defined as those born between the years 1982 to 2004. Also involved in this study are members of the faculty and staff that teach Generation iY. The theories being applied and examined in this study include, Postman's Technology Ecology, McLuhan's Media Ecology, and Ong's Orality and Literacy. These theories while addressing different aspects of technological change, all agree that the change is all encompassing with every advancement in technology. The study consisted of four focus groups. Two groups consist of Generation iY, and two groups of faculty and staff. Comparative analysis was utilized to point out the similarities and differences between the focus groups. This study has revealed that while Generation iY said that they prefer face to face communication; they are intimidated, fearful of judgment, overwhelmed, and lack the sense of responsibility that is inherent with face-to-face communication. They find social media and texting a more comfortable means of communication because it requires less effort and minimizes consequences. The quotes given by the Generation iYers in this study are in accord with what Elmore (2010), writes about them, Generation iY is isolated yet connected. Generation iY has an overdeveloped attachment to their peer group via social media. The faculty of Generation iY cites this as a major reason why Generation iY struggle with critical thinking. Weiler (2004), supports these concerns as she indicates that they gather information for the wrong reasons. They use critical thinking in order to prove their beliefs right to their peer group instead of trying to find answers to problems.

Indexing (document details)
Advisor: Hazel, Michael, Cunningham, Carolyn
Commitee: Caputo, Giovanni, Caputo, John, Crandall, Heather, Cunningham, Carolyn, Hazel, Michael, Shlossberg, Pavel
School: Gonzaga University
Department: Communication and Leadership
School Location: United States -- Washington
Source: MAI 54/03M(E), Masters Abstracts International
Subjects: Cultural anthropology, Pedagogy, Communication, Secondary education, Web Studies, Higher education
Keywords: Communication, Face to face, Generation, Media, Pedagogy, Social media
Publication Number: 1572998
ISBN: 978-1-321-48943-9
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