In order to explore recruitment methods for attracting undergraduate underrepresented minority (URM) students to the sciences, an applied intervention involving the manipulation of the construct of interest was implemented. Using Bridges to the Baccalaureate--a scientific research program available to community college URM students--as the context for the intervention, I redesigned the original recruitment brochure into two new brochures: one designed to catch interest and one designed to catch interest as well as hold it. Largely attributable to inherent limitations of applied research, no differences were found between the number of applications submitted the year the intervention was implemented compared to the previous baseline year, nor were any differences found between the number of applications submitted by students who received the interest brochure compared to those who received the utility value brochure.
|Commitee:||Galvez, Gino, Pedersen, William|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 54/02M(E), Masters Abstracts International|
|Subjects:||Community college education, Social research, Higher Education Administration, Social psychology, Educational psychology, Science education|
|Keywords:||Interest, Recruitment, STEM, Underrepresented minority students (urm), Utility value|
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