Dissertation/Thesis Abstract

The intersections of culture and business: An ethnographic study of multicultural second generation young entrepreneurs
by Spralja, Katarina Prahovic, M.A., California State University, Long Beach, 2014, 114; 1527022
Abstract (Summary)

This ethnographic study demonstrates cultural flexibility as a strategy for entrepreneurial success based on the case study of an interethnic couple managing a family owned motel. While ethnicity can often be synonymous with culture, my research finds that it is an element of culture that can be subdued. Cultural flexibility then refers to the ability of connecting different experiences to influence a desired result within a system of values and beliefs. The managers' culture derives from their combined experiences and knowledge from their families of origin, college education, corporate professions, and international travels. The managers demonstrate melding their various backgrounds in determining the appropriate rules of engagement for in-person and online interactions. Their methods are grounded within their value system of equality and respect for autonomy as it relates to a hierarchical construction of hosts and guests in an English dominated environment. Using politeness theory as a framework, we analyze managerial responses to environmental triggers based on surveillance, and explore the difficulties of reputation management within subjective, online reviews.

Indexing (document details)
Advisor: Jaffes, Alexandra
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 54/02M(E), Masters Abstracts International
Subjects: Cultural anthropology, Entrepreneurship, Sociolinguistics
Keywords: Entrepreneur, Impression management, Motel, Multiethnic, Politeness theory, Second generation
Publication Number: 1527022
ISBN: 978-1-321-37056-0
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